Sulekha.com

A short film initiative to revive the Lost Art of Patta Chitra Katha: A thousand year old traditional folk art of storytelling in the original visual language, featuring exotic illustrations of characters from ancient Indian Mythology, hand printed on sun dried patta leaves. The roots of Patta Chitra Katha can be traced back to two remote villages of Orissa on the East Coast of India, where a handful of artists are still faithful to this indegenous craft, that was handed down from generation to generation, until it was handicapped by instant machine printing.

The illustrative process involves mixing tamarind seed paste with rice powder and applying it on the patta leaves to create the canvas. And then finding fine brushes made from the hairs of a mongoose or a mouse, that are dipped in vegetable colours to imprint each image. 
4320 Patta Chitras were hand crafted in the making of this Katha. Arjuna the Mythological Archer, adorns the first ever handmade version of The Great Indian Yellow Pages, in a vivid story that simplifies online yellow pages and encourages online transactions through the life of Arjuna in 2008 AD. A film that bridges Mythology with Technology to save a priceless art form and revive it for future generations through a collective online Pattu Chitra Katha Reservoir on Sulekha.com
Awards
Winner of Gold at 13th International Holland Animation Film Festival, 
Silver Spikes Asia 09, 
Silver at Asia Pacific Adfest 09, 
Silver at Goafest 09,
Merit at One Show 09.
Bronze Bullet at Young Guns Award for Digital Visual Design.
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