Mura Collective

Heavy Digital was commissioned to shape the refreshed identity and digital presence of Mura Collective, a brand synonymous with handcrafted Shibori textiles and deep craft traditions rooted in natural dyeing and tactile expression. At the heart of the work was the refinement of the visual identity, preserving the essence of the brand while making it feel clear, cohesive, and adaptable across print and digital touchpoints. We extended this identity into packaging design that reflected the brand’s material sensibility, mindful of texture, proportion and simplicity.

Alongside the identity and packaging, we developed a suite of social media static posts and event collaterals that allowed Mura’s storytelling to feel consistent and grounded. These touchpoints were designed to support the brand’s presence at exhibitions and in community spaces without overpowering the narrative of craft and the embodied process of Shibori handwork, where natural materials and ancient resist-dyeing techniques take centre stage.​​​​​​​
The website was built as an uncluttered, inviting digital home that mirrors the thoughtful rhythms of the brand and showcases the range of handcrafted textiles—from sarees and stoles to kurtas and accessories—woven and dyed through Shibori processes that celebrate the unpredictable beauty of the craft.​​​​​​
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