Package design, iconography, signage, OOH, store collaterals to alternative logo lock for brand application on mobile and social media platforms, were all part of this branding exercise to build the brand experience at every consumer touchpoint.
Top Chop
Heavy was commissioned the Brand Identity design of Srinivasa’s Premium Meat Store - the TOP CHOP. The work spans from naming, creating the brand’s story to the positioning, visual identity and communication concepts both online and offline. The store design, collaterals to the brand launch. The visual identity is built by blending stylised serif typefaces with etched woodcut graphics and Art Deco patterns to give Top Chop a distinct style and a classic feel.