Package design, iconography, signage, OOH, store collaterals to alternative logo lock for brand application on mobile and social media platforms, were all part of this branding exercise to build the brand experience at every consumer touchpoint.
Top Chop
Brand Identity design for Srinivasa's Premium Meat Store - the TOP CHOP. The work spans naming, crafting the brand's story, positioning, visual identity and communication concepts both online and offline, through to store design, collaterals and brand launch. The visual identity blends stylised serif typefaces with etched woodcut graphics and Art Deco patterns to give Top Chop a distinct style and a classic feel.
