KEY BRANDS & COLLABS
LEVI’S / NIKE / FORD – IKON, MONDEO, ENDEAVOUR, FIGO / ZEE 5 / THE TIMES Of INDIA / SULEKHA.COM / AFAQS PLATFORM - KULZY.COM / TI CYCLES / ITC CARDS / SAREGAMA.COM / 2GO SPORTSWEAR / BSA MOTORS E-Scooters / HCL - MANCHESTER UNITED DIGITALIZATION / AMERICAN EXPRESS / WESTSIDE STORES / STUDIOWEST COSMETICS / GRT AZULIA RESTAURANT/ TVH BUILDERS / SPICE TELECOM / UNITED NATIONS / KINGFISHER BEER / IPL - CHENNAI SUPERKINGS / THE LIFESTYLE STORE / TOP CHOP - PREMIUM MEATS / ULTRA TILES / RIE - ENTERPREUENER’S ORGANISATION / D’VIE – DESIGNER WEAR / AISH SCARVES / JFW MAGAZINE / THE SQUAREMOON EXPERIENCE / PERFUMISH FRAGRANCES / TEAL & TERRA BODY CARE / MURA COLLECTIVE / CAMPCO CHOCOLATES / BHARAT PETROLEUM IN & OUT - FOOD ON THE GO! / ZENAWAY STAYS - VACATION RENTAL & HOME STAYS /
RESUME
FOUNDER & DIRECTOR, HEAVY DIGITAL
Aug 2019 to Present
Shaping Heavy’s creative product, which includes designing, producing, and directing films and content conceptualized by Heavy. Additionally, contributed to the development of Perfumish Fragrance, from curation and branding to setting up the e-commerce platforms, social media, and launching on marketplaces. Other key clients include Campco Chocolates, Top Chop - Premium Meats, Bharath Petroleum - Food on the Go!, Mura Collective, Zenaway Stays, and Classified Tech-Projects.
CONSULTANT - CREATIVE DIRECTOR, BBH INDIA
Sept 2016 to Dec 2017
Led pitches and developed creative products for 2GO activewear and Zee5 launch, covering visual identity, films, and communications. Delivered unique brand strategies via BBH Content and Entertainment, spanning TV game shows to feature film activations. Other brands led include Unilever – Vaseline Lotion, Uber, and various Westside Store Brands like Nuon, Wardrobe, Hop, Zuba, Utsa, Bombay Paisley, E.T.A, and Studio West Cosmetics.
EXECUTIVE CREATIVE DIRECTOR, ITSA
Sept 2015 to Sept 2016
Led and developed concepts and integrated campaigns, much of this work had a strong focus on digital, spreading brand awareness across various platforms. Other key clients include HCL, Manchester United, Kulzy.com, American Express, and Home Brain – IoT Home Automation.
INDEPENDENT CREATIVE DIRECTOR, PHOTOGRAPHER & FILM MAKER
Sept 2012
Ranked #12 in India’s Hottest Creatives list and #88 in Asia by Campaign Brief Asia Magazine in 2011 & 2012. Collaborated on feature film projects with Mani Ratnam, Sabu Cyril, and S.Shankar. Photography and brand design for Aish Scarves launch, Ultra Tiles’ campaign, SSPDL builders, and D’Vie - Designer Label. Also, led the relaunch of JFW magazine and directed motion design films projects for The Squaremoon Experience and RIE - Entrepreneur’s Organization Summit 2013.
SENIOR CREATIVE DIRECTOR, JWT CHENNAI
July 2008
Developed award-winning work for Times of India and Sulekha.com and steered JWT to win India’s first Gold Film Lion at the 2009 Cannes Lions Festival for the Times of India film "A day in the life of Chennai", winning 2 Gold Lions for Film and Film craft. This was followed by EFFIES Big Chair award, a Film Craft Lotus Roots Grand Prix at the Asia Pac ADFEST and numerous awards and accolades from both national and international award shows. The work was featured in the Luerzer’s TV Archive among the World's Top 100 films of 2009, the SHOTS Film Magazine and as a casestudy in Thames & Hudson’s book - Goodvertising by Thomas Kolster.
Other key clients include Univercell mobile store, GRT Azulia restaurant,
TVH Builders, Levi’s 501, and Nike Sportswear.
Other key clients include Univercell mobile store, GRT Azulia restaurant,
TVH Builders, Levi’s 501, and Nike Sportswear.
CREATIVE CONSULTANT – WHY AXIS, SALT COMMUNICATIONS & LOWE BLR
Sept 2006
Creative consultant at WhyAxis for Reliance Magazine, Radio One, and Jealous Jeans. Following that, led the creative development at Salt Creatives for the launch of the Indian Premier League team - Chennai Super Kings and subsequent seasons. Responsibilities included crafting the team's brand identity, designing the mascot, developing campaigns, team merchandise, managing social media, and executing stadium branding. Other key clients include Canary Blue Clothing and the United Nations AIDS awareness campaign featuring Kamal Haasan.
SENIOR ART DIRECTOR, JWT BANGALORE
June 2004
Led creative for Levi’s campaigns including Levi’s Slim Jeans, SYKES, 501, RedTab, and Levi’s Redloop Campaign. Redloop won Most Admired Brand of the Year and Special Jury Award for Most Innovative Fashion Campaign at Lycra Image Fashion Awards '06. Awarded by industry awards such as New York Festivals, AAAi Goa Fest, and Big Bang Awards for Levi’s SYKES tag and Van Heusen's short shirt print. Secured Nike account pitch for JWT, leading creative for Nike Sportswear campaign and magazine editorial featuring first Indian athletes signed by Nike.
Represented JWT India at Creative Credo Summit mentored by JWT Asia Pac’s iconic Creative Heads. Key clients include Levi’s, Van Heusen, United Breweries, Wipro, Spice telecom, Lipton Ice Tea, DNA Networks - Live Concert Promos.
Represented JWT India at Creative Credo Summit mentored by JWT Asia Pac’s iconic Creative Heads. Key clients include Levi’s, Van Heusen, United Breweries, Wipro, Spice telecom, Lipton Ice Tea, DNA Networks - Live Concert Promos.
ART DIRECTOR, JWT CHENNAI
April 2002
Played a pivotal role in winning additional business and awards for key clients such as Ford - ikon, Mondeo and Endeavour (Launch print, TV and Online), Aircel Cellular, Reynolds 045 pens, Cinema Paradiso DVD Library. Led the digital creative initiative for Ford strengthening its presence online. Part of the creative team, securing the most wins for JWT to retain the Agency of the Year title for two consecutive years.
GRAPHIC DESIGNER, RUBECON CHENNAI
July 2000
Clients include Color Plus, ITC Expressions Cards, Sify.com, Saregama.com, HamaraCD.com, Citibank, Music World, Prince Jewellery. Produced award-winning creatives for Sify.com and introduced the agency to digital illustrations, animation, web design, coding, and site maintenance in-house, thereby establishing the digital wing for the agency. Played a pivotal role in the digital transformation of Rubecon, extending its digital services.
ART INTERN, HTA CHENNAI
Dec 1999
Art Intern at HTA Chennai and completed the tenure with an award-winning packaging design for Reynolds Jetter Pens and Sify. Trained digital illustration, package design, printing process and visual design.
2009
CANNES LIONS - 2 Gold Film Lions
Times of India - A day in the Life of Chennai
Gold Lion for Film (Product and Services)
Gold Lion for Film Craft (Best use of Music)
Shortlist for Film Grand Prix.
Asia Pacific ADFEST - Pattaya, Thailand
Times of India - A day in the Life of Chennai
Lotus Roots - Grand Prix Award for Film Craft.
Silver Lotus Award for Best Corporate Film.
Silver Lotus Award for Best use of Music track.
Finalist for Film.
Winner of the Intercontinental Advertising Cup (The Cup) / ICAC
TOI - The Most Awarded Asian Film of the Year.
Asia Pacific ADFEST - Pattaya, Thailand
Sulekha.com - Arjuna the Archer
Silver Lotus Award for Film.
Bronze Lotus Award for Film Craft - Animation.
Nominee for the Intercontinental Advertising Cup (The Cup) / ICAC
The One Show
Times of India - A day in the Life of Chennai
Merit Award for Film.
Young Guns International Award
Sulekha.com - Arjuna the Archer
Bronze Bullet for Digital Visual Design (Aesthetic)
Abby Awards GoaFest
Times of India - A day in the Life of Chennai
Gold for Integrated Single
Silver for Film Craft – Direction
Bronze for Film Craft – Editing
Bronze for Film Craft – Cinematography Bronze for Film (Single)
Sulekha.com - Arjuna the Archer
Silver for Film (Single)
Spikes Asia
Times of India - A day in the Life of Chennai
Silver for Film Craft - Best Use of Film Direction
Bronze for Film Craft - Best Use of Art Direction
Times of India - Advertiser of the Year.
Sulekha.com - Arjuna the Archer
Bronze for Film Craft - Art Direction
Bronze for Film Craft - Animation
Silver for Design - Digital Design
EFFIE Awards
2 Silvers for Times of India - A day in the Life of Chennai
Yahoo! Big Idea Chair Award for Marketing Effectiveness.
13th International Animation Festival - Holland
Gold Medal for Sulekha.com - Arjuna the Archer
WPPed CREAM AWARDS
Times of India - A day in the Life of Chennai
Winner - Advertising (Film)
2006
Big Bang (Blr Ad Club)
Gold & Silver - Levi’s - Sykes Tag.
Abby Awards GoaFest
Bronze for Levi’s - Sykes Tag
Bronze for print (Single) - Van Heusen - Short Shirts
The Lycra Images Fashion Awards (LIFA)
Most Admired Brand of the Year - Levi’s
LIFA Special Jury Award
Most Innovative Fashion Campaign of the Year - Levi’s Red loop.
2005
New York Festivals
Finalist - Levi’s Sykes Tag
2004
Chennai Ad Club
Gold for Print - Ford Endeavour
2003
Chennai Ad Club
Bronze for Print & Promotion - The LifeStyle Stores
2001
Chennai Ad Club
Silver for Point of Sale - Sify
2000
Chennai Ad Club
Gold for Package Design - Reynolds Jetter Pens