About

Creative Director. Filmmaker. Photographer. Gen AI Creative Mentor. India's first Cannes Gold Film Lions belong to this body of work. "A Day in the Life of Chennai" — a satirical TV commercial set to the Tamil street track "Naaka Mukka" — became a cultural phenomenon, winning the Lotus Roots Grand Prix at ADFEST, The One Show, Spikes Asia, and landing in Luerzer's Archive World's Top 100 Films of the Year. Thomas Kolster's Goodvertising published it alongside the world's best examples of purpose-led advertising. Two decades of brand work across JWT, BBH, and ITSA — for Nike, Levi's, American Express, Ford, Times of India, and Kingfisher — built the instinct for what makes a brand land. Heavy Digital, the creative and production studio founded in 2019, is where that instinct meets the frontier. His current work moves between AI-generated cinema, fashion-inspired visual storytelling, and speculative imagery — merging traditional creative instincts with generative workflows to build emotionally driven narrative worlds. The work has been featured in Vogue.in, SHOTS Film Magazine, Le New Black, Bungalow 8, and Border & Fall.