Shot across several days and nights in Calcutta, the ambition was to let the city be an equal protagonist in every frame, not a backdrop. From afternoon tea in the drawing rooms of the Mittal house to the 4 am bustle and hum of Mallick Ghat flower market, where jasmine and marigold garlands are strung by lamplight before the city wakes. Through the iron-balconied corridors of Burdwan Palace, and the cracked marble courtyards of Taparia House, where a shaft of midday light fell through an open terrace and diffused into something almost cinematic. Film emulation in post, no retouching, no artificial lighting where natural light could be coaxed and caught. A debut photography assignment. Featured in Vogue.
Aish was a study in restraint and immersion in equal measure: the discipline of building a coherent luxury world across identity, print, photography, stationery, digital, and packaging, alongside the humility of entering a city as a student before pointing a camera at it. The work taught me that a brand's visual language is not a skin applied over a product. It is, at its most powerful, an argument about the world the product comes from, and an invitation to enter that world. Since its launch in 2013, Aish has been featured in leading publications including Vogue, Elle, Nylon, and WWD.